Sometimes I like to imagine that I need to find the way to ‘survive’ and ‘build’ a world out of a wild island with the only means available, like in a game.

I guess most of the fun I have during a UX process comes from this fantasy plus I really like to understand what it is in people mind, a good dose of empathy helps me in that.

“How do I explain what I do at a party? The short version is that I humanize technology.”
Fred Beecher, Director of UX, The Nerdery